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Red Sox Heated Rivalry Night Sets Fenway Ticket Promo Record
Yahoo Sports
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The Red Sox set a Fenway ticket promotion record with a Heated Rivalry Night themed around fictional hockey characters from Rachel Reid's romance series.
The Red Sox have sold tens of thousands of tickets and won MLB business awards with creative promo nights, partnering with the likes of Barbie, podcaster Alex Cooper and the Fourth Wing romantasy series. But none could match the drawing power of Rachel Reid s closeted hockey rivals turned lovers Shane Hollander and Ilya Rozanov. Heated Rivalry Night at